The popular Miller Lite Free Rides™ program is returning to Milwaukee this St. Patrick’s Day to encourage residents and visitors to celebrate responsibly by planning ahead for a safe ride home. In partnership with Milwaukee County Transit System (MCTS) and Beer Capitol Distributing, Miller Lite is providing free bus service Sat., March 17, on all MCTS routes beginning at 6 p.m. until the end of regular service.
“As a result of the program’s rich history in Milwaukee, Miller Lite Free Rides has become ingrained in the city’s St. Patrick’s Day traditions,” said Diane Wagner, alcohol responsibility manager for MillerCoors. “We believe drunk driving is completely preventable and Miller Lite Free Rides provides an easy and free alternative way home from your celebration. By planning ahead, you’ll help keep our roads safe and remember the holiday for all the right reasons.”
“We’re proud to continue our partnership with Miller Lite Free Rides,” said Jacqueline Janz, marketing director for MCTS. “The free program, now in its 19th year, offers a safe and convenient way to get home from St. Patrick’s Day celebrations anywhere in Milwaukee County and we hope people will take advantage of the free ride and enjoy a safe and happy holiday.”
Miller Lite Free Rides will be offered on all MCTS routes on St. Patrick’s Day, Saturday, March 17, beginning at 6 p.m. until the end of regular service. Route and schedule information is available by calling 1-800-FREE-RIDES (1-800-373-3743), texting “FREERIDE” to 90464 or visiting www.MillerLiteFreeRides.com.
Since the program’s inception, Miller Lite Free Rides has helped provide a safe transportation alternative to more than 2.9 million riders and expects to provide its 3 millionth ride during the St. Patrick’s Day service. The program has garnered the support of local law enforcement, public safety agencies, state chapters of MADD and other community and government organizations nationwide. Miller Lite Free Rides are also offered in Milwaukee on New Year’s Eve and in celebration of Earth Day