$2.7M goal to sustain critical programs & services
The Salvation Army of Milwaukee County announces the launch of its annual Red Kettle Christmas Campaign.
The goal of The Salvation Army in Milwaukee is $2.7 million dollars that will sustain Toy Shop, Christmas Family Feast, emergency shelter, medical, food pantries, and meals to the homeless and care to our veterans.
“The economy continues to make it rough year for many families and we’ve seen first hand a significantly increased number of people coming to us for help,” said Major Roger Ross, Salvation Army Milwaukee County Commander. “It’s especially hard during the Thanksgiving and Christmas season, with people still losing their jobs, their homes and not knowing how they will provide for their families. That’s when The Salvation Army steps in to help and give hope. But, to keep pace with the needs of area families we must reply on generous people in our community to open their hearts with a donation to help their neighbors.”
The time-honored Salvation Army tradition of bell ringing started in 1891 by Captain Joseph McFee has humble beginnings as a simple cooking pot, has now spread nationwide to become what is commonly known as ‘Red Kettle.’ The Red Kettle has served as a symbol of good will for more than 100 years and signifies the beginning of the Christmas season and the start of The Salvation Army Christmas Campaign. It will include traditional fundraising methods such as direct mail and on-line donations, texting and the highly visible Red Kettles. The campaign raises money that funds the many programs the organization operates throughout the year that serve the neediest in our community. “Our Red Kettles hold folding money and checks as well as coins,” said Major Ross.
Eighty-four cents of every dollar donated supports critical Salvation Army programs and services.
To offer your place of business as a bell ringing site or to volunteer yourself or your employees to ring bells call 414-302-4300 or visit www.SAmilwaukee.org