In support of drunk driving prevention, Miller Lite will offer its popular Free Rides bus program in Milwaukee for St. Patrick’s Day. Together with Milwaukee County Transit, Beer Capitol of Wisconsin and Milwaukee Irish Fest, Miller Lite will provide free bus service starting at 6 p.m. on Thursday, March 17, on all MCTS routes and be offered until the end of regular service.
“St. Patrick’s Day celebrations are a tradition in Milwaukee, and for 18 years, Miller Lite Free Rides has also been a tradition within the community on this holiday,” said Miller- Coors Alcohol Responsibility Manager Diane Wagner. “We believe that drunk driving is completely preventable, and want to thank the riders who use alternative transportation, like Free Rides, to celebrate safely and responsibly.”
Route and schedule information is available by calling 1- 800-FREE-RIDES (1-800-373- 3743), by texting “FREERIDE” to 30364 or by visiting www.MillerLiteFreeRides.com. The service will run from 6 p.m. on Thursday, March 17 until the end of regular MCTS service.
“We are proud to be a part of the Miller Lite Free Rides Program on St. Patrick’s Day and encourage everyone who will be out celebrating to ride the bus, said Jacqueline Janz, marketing director for Milwaukee Country Transit. “It is an easy and safe alternative to driving.”
Transit riders who use the program will receive a “Restaurants Rewarding Responsibility” coupon from participating Milwaukee-area restaurants including, Texas Roadhouse, Applebee’s, Saz’s, Chili’s, Flannery’s and McGillycuddy’s. Additionally, MillerCoors will be rewarding responsibility to those who visit www.greatbeergreatresponsilbity.com and share their plans to celebrate St. Patrick’s Day responsibly. Four legal drinking age consumers will have the chance to win a $500 gift card.
“MillerCoors and the Milwaukee County Transit System form a perfect partnership in offering the Free Rides program for everyone to enjoy the celebration,” said Milwaukee County Sheriff David Clarke.
“Our message is simple. If you drink alcohol, consider the free rides on the bus, calling a cab or using a designated driver to keep everyone safe.”
In its 24-year history, Miller Lite Free Rides has provided safe rides to more than 2.6 million people and gained the involvement and support of law enforcement, public safety agencies, state chapters of MADD and other community and government organizations nationwide. The program is also offered in Milwaukee on New Year’s Eve, and for the first time, Earth Day 2011, this coming April.