In support of drunk-driving prevention, MillerCoors will continue its popular Free Rides community service program this St. Patrick’s Day, Wednesday, March 17. Offered under the umbrella of its Great Beer, Great Responsibility platform and in partnership with Milwaukee County Transit System (MCTS), Milwaukee Irish Fest and Beer Capitol of Wisconsin, the Miller Lite Free Rides program will offer riders a safe transportation alternative during St. Patrick’s Day celebrations in Milwaukee.
“Our Miller Lite Free Rides program is a longstanding tradition for St. Patrick’s Day in Milwaukee and we thank those riders who help keep the roads safe by celebrating responsibly,” said Kim Marotta, vice president of corporate social responsibility for MillerCoors. “We believe that with great beer, comes great responsibility, and we’re pleased to offer alternative transportation programs like Free Rides to help raise community awareness that drunk driving is completely preventable.”
Now in its 17th year celebrating St. Patrick’s Day in Milwaukee, Miller Lite Free Rides will provide bus service, free of charge on Wednesday, March 17, starting at 6:00 p.m. until the end of regular service. Route and schedule information is available by calling 1-800-FREE-RIDES (1- 800-373-3743) or visit: Miller- LiteFreeRides.com. To obtain information on the program via mobile device, text FREERIDES to 30364.
Miller Lite Free Rides will continue its popular incentive for responsible riders in Milwaukee, by distributing “Restaurants Rewarding Responsibility” coupons.
During program hours, all riders 21 and older can receive a coupon for discounted deals in local establishments (while supplies last). Participating restaurants include: Champp’s, TGI Friday’s, Saz’s, Chili’s, McGillycuddy’s and Flannery’s. Consumers can also see Miller Lite Free Rides represented in their local St. Patrick’s Day parades.
“We are pleased to continue our partnership with the Miller Lite Free Rides Program for the 17th year,” said Anita Gulotta-Connelly, managing director of MCTS. “Many people will be celebrating St. Patrick’s Day in the Milwaukee area and we encourage everyone to take advantage of this great community service program.”
“Since the Free Rides program began 23 years ago, lives have been saved, and injuries and property damage have been avoided,” said Sheriff David A. Clarke, Jr., Milwaukee County Sheriff’s Department. “We appreciate and support the Miller Lite Free Rides program and remind residents to do their part to keep our community and roads safe by buckling up and planning ahead.”
“We know St Patrick’s Day is a popular holiday and many people will be out celebrating and having a good time,” said Jane Anderson, executive director of Milwaukee Irish Fest. “Miller Lite Free Rides is a great way to remind residents to plan ahead for a safe ride to and from holiday festivities.”