Time Warner Cable (TWC) engaged 120 students from the Boys & Girls Club of Greater Milwaukee by inspiring them to imagine their future with the “Wouldn’t It Be Cool If…” Campaign. Announced at the 2012 White House Science Fair on Feb.7,Wisconsin youth were the first to be a part of the launch of the new national campaign to get more youth thinking about science and math in a fun, innovative way through an ideation competition. The campaign challenges youth ages 10-15 to dream up the coolest thing to make their life, community or even the world more awesome, and then think about how science and math could help bring the ideas to life. Youth can submit their ideas at www.wouldntitbecoolif.com through March 28, 2012. (Photo by Robert A. Bell)