Boys & Girls Clubs is one of this year’s Miracle on Canal Street beneficiaries

Boys & Girls Clubs of Greater Milwaukee is one of 10 Potawatomi Bingo Casino Miracle on Canal Street signature charities that will benefit from the giving program, specifically, the Clubs’ SPARK Early Literacy Initiative. On Friday, Oct. 26, members of Potawatomi Bingo Casino’s leadership team visited one of the Clubs’ SPARK tutoring sites, and meet some of the young students who will benefit from this year’s Miracle on Canal Street activities.

In its seventh year, SPARK aims to improve the literacy skills of struggling readers so they can succeed in school, the workplace and in life. It serves 300 students at 10 school-Club based sites.

The long-term goal is to have participating children read at grade level by the completion of third grade. By working with educators at partner schools, SPARK staff target members in need of academic assistance and provide them with supplementary literacy instruction. The Clubs’ SPARK Initiative serves as the model for the Milwaukee Community Literacy Project, a partnership with Milwaukee Public Schools that received an i3 or Investing in Innovation five-year grant from the U.S. Department of Education in 2010.

Boys & Girls Clubs of Greater Milwaukee is celebrating its 125th anniversary in 2012. For all the latest Club news, visit, or Twitter @bgcmilwaukee. Potawatomi Bingo Casino is one of two casinos owned and operated by the Forest County Potawatomi Community. It is located at 1721 W. Canal Street, Milwaukee, Wis.

Through the Forest County Potawatomi Community Foundation and Miracle on Canal Street, the casino supports numerous local charities and community organizations.

Driving directions and more information about Potawatomi Bingo Casino can be obtained by calling toll-free, 1-800-PAYS-BIG or by visiting the website at