Wisconsin Breast Cancer Coalition partners with Borders

Benefit Day to fundraise for Breast Cancer Organization

The Wisconsin Breast Cancer Coalition (WBCC) was selected by Borders Group, Inc. to participate in a Benefit Day fundraiser on August 7 and 8, where a portion of all sales will be donated to the organization with a valid WBCC donation voucher. Prior to the event, the WBCC will distribute the vouchers and supporters can visit any of the three participating stores – Wisconsin Avenue in Milwaukee, 76th Street in Greendale, and North Port Washington in Fox Point – or purchase merchandise on Borders.com to support the organization.

“The Borders Benefit Days has been hugely successful since it began a month ago and we have partnered with several non-profit organizations,” noted the corporate sales coordinator of Borders Richard Karlinsky. “I wanted to work with the WBCC because relatives of mine have been affected by the disease and this is one way to help give back to something that has had an impact on me.”

Vouchers can be used to purchase a wide selection of products, ranging from books and movies, to coffee and music. The higher the total sales generated by the fundraiser – the higher the percentage of sales that is donated to the WBCC. The voucher can be downloaded and printed from www.standupandspeakout.org or distributed electronically to friends and family through email or social networks.

The Wisconsin Breast Cancer Coalition brings Wisconsin voices together to stand up and speak out about breast cancer with education spotlighting critical breast cancer issues and collaboration through strategic alliances. What makes the WBCC stand out from other organizations is its work in influencing policy makers and driving legislative change throughout the state. The money raised from the Borders Benefit Days will go toward education and advocacy in Wisconsin.

Dawn Anderson, executive director of the WBCC stated, “We hope to raise a lot of funds through this effort. It’s been a hard year to get donations and grants because of the economy, but this Benefit Day is a win-win for everyone involved; it gets more people into the Borders stores, the corporation gives back to the WBCC, and it raises awareness for breast cancer.”