Avoid these common issues when launching a new product. Maximize your marketing impact and ensure your efforts resonate with your target audience. Introducing a new product is exciting, but it’s … [Read more...]
5 Ways Your Startup Can Gain an Advantage in Marketing
Having a standout marketing strategy when you’re building a successful startup can be challenging. Use these strategies to help get you started. Startups often grapple with the challenge of making … [Read more...]
Black MKE Businesswoman Jacque Moore has 4 Tips for the Next Generation of Boss Ladies
Black women have become the fastest growing group of entrepreneurs, but substantial challenges remain present By Josephine McNeal Black women are the fastest-growing demographic of … [Read more...]
Why Specialization Is Better for Your Business
There’s much good to say about versatility. But when it comes to marketing and growing your company, learn why specialization is better for your business. Running a business in a competitive … [Read more...]
In This Sink-Or-Swim Business Environment, Now is Not the Time for Your Creative Teams to Go Wild!
Now available at Milwaukee and Madison airport bookstores and nationwide, award-winning marketing book — which you can finish reading on one plane ride — gives business leaders a simple six-step … [Read more...]
Is it too late to pandemic-proof your business?
As America struggles to re-open, marketing industry veteran Lonny Kocina has smart advice for getting your business and products the attention they deserve. There are lessons to be learned from this … [Read more...]
Ideas for rebalancing your marketing campaign during this current pandemic
Marketing industry veteran Lonny Kocina has smart advice for coping with today’s challenging marketing environment When an unexpected event of national or global scale dramatically changes … [Read more...]