UPAF’s Ride for the Arts sponsored by Miller Lite, which remains among the nation’s largest one day recreational bike rides, celebrates its 30th year to benefit the United Performing Arts Fund (UPAF) on Sunday, June 6. Cyclists of all ages and skills will start and finish at the Summerfest grounds and travel various routes (75-, 65-, 25-, 12- or five-miles). UPAF is excited to announce a new 12-mile route which will head west along the Menomonee Valley Parkway to Miller Park and features the Harley-Davidson Museum as a rest stop. The Ride is UPAF’s signature fundraising event in support of its 2010 $9.3 million goal to provide operating support to its 34 beneficiary groups.
After the Ride, participants and all UPAF donors can enjoy the Finish Line Party at the Potawatomi Stage on the Summerfest grounds with performances by UPAF Member and Affiliate Groups. During the party, bike parking will be available at the Bike Port located outside Summerfest’s mid-gate on Harbor drive until 3 p.m. Bike locks are required, however, the bike port will be monitored. Complimentary car parking will also be available in nearby, marked lots.
Participant registration fees are $35 for adults and $25 for youth age 18 and under. Families can register two adults and two youth, age 18 and under, for the discounted price of $95. All registered participants receive UPAF’s Ride for the Arts sponsored by Miller Lite t-shirt. Helmets are REQUIRED.
Register on-line at UPAF’s Ride for the Arts sponsored by Miller Lite site, www.upafride.org. On-line registration will be open until midnight, June 5.
UPAF’s Ride for the Arts sponsored by Miller Lite individual registration is offered from 8 a.m. – 6 p.m. Tuesday, June 1 through Saturday, June 5, at the Marcus Center for the Performing Arts Box Office, 929 N. Water Street. Pre-registered riders can also pick up their T-shirts and rider packets during this time.
Day-of-ride registration is offered starting at 6 a.m. on Sunday, June 6 at the Summerfest’s mid-gate entrance. Slightly increased registration fees will apply on Ride day. (Day-of-event registration fees are $40 per adult, $30 per youth and $105 per family.)
The event attracts approximately 6,500 riders from throughout Wisconsin annually, and since the Ride’s inception as the Uecker Ride for the Arts in 1981, it has raised more than $6.7 million to help support Milwaukee’s performing arts groups, including more than $324,000 raised through last year’s Ride. Miller Coors, formerly Miller Brewing Company has been the Ride’s title sponsor since 1991.
Other 2010 sponsors include: Today’s TMJ4, Newsradio 620 WTMJ, Milwaukee Journal Sentinel, Milwaukee Public TV, OnMilwaukee.com, Time Warner Cable, Children’s Hospital of Wisconsin, Aurora Health Care Foundation, Wheel & Sprocket, Rockwell Automation, Wells Fargo, Harris Bank, Robert W. Baird & Co., Forest County Potawatomi Foundation, Allen- Edmonds, Harley-Davidson Motor Company, Kangaroo, Brewers Community Foundation, Alterra Coffee, Marcus Theatres, Marcus Hotels & Resorts, Bergstrom Automotive, Milwaukee Boat Line, Saz’s, Milwaukee Pulse, Milwaukee County Parks, Marcus Center for the Performing Arts and Zizzo Group Advertising + Public Relations.
To obtain more information or a registration brochure, call (414) 276-RIDE (7433) or visit UPAF’s Ride for the Arts sponsored by Miller Lite web site at www.upafride.org. For more information about UPAF, visit www.upaf.org.