‘Quitter in You’ campaign pilots in Milwaukee

The Quitter in You campaign embraces the journey of quitting by letting smokers know that every time they fail quitting, it brings them one step closer to quitting for good and the American Lung Association has the resources available to help. The campaign features a new Web site called www.quitterinyou.org, public service announcements and a wealth of personalized tools and support from the American Lung Association’s “Freedom From Smoking” program to help smokers at each step in the journey toward quitting. Quitter in You is a national campaign that is being piloted in Milwaukee and four other markets across the country.