‘Can’t Do This Alone’: An Appleton School Prepares Students for Skilled Trades. It’s not Easy.

Appleton Technical Academy students like hands-on classes, enroll in paid apprenticeships and collect free college credit before continuing on to trade school. But the school has struggled to attract students, combat a persistent stigma around technical education and afford equipment and tools.

By Miranda Dunlap
Wisconsin Watch

This story was produced and originally published by Wisconsin Watch, a nonprofit, nonpartisan newsroom. It was made possible by donors like you.

A cacophony of humming, drilling, banging and buzzing fills Appleton Technical Academy’s cavernous lab.

In one corner, a student drills ventilation holes in a piece of metal that will eventually be a firepit ring. Another cuts through a thin piece of metal with clippers. Shrouded by red vinyl curtains, several students weld metal, sending blue sparks flying through the air.

As more schools embrace career and technical education, scenes like these are increasingly common in high schools nationwide: fewer students gripping pencils at desks; more wielding expensive tools and receiving hands-on training for their future career.

Part of that trend, Appleton Technical Academy (ATECH) opened a decade ago to ease the region’s shortage of advanced manufacturing workers. Today, many of the students love their hands-on classes, enroll in paid apprenticeships and collect free college credit before continuing on to trade school.

But it hasn’t been without difficulties. The school has struggled to attract students, combat a persistent stigma around technical education and afford the pricey equipment and tools it requires. Plus, it’s hard to determine if the school has met the original goal of producing local manufacturing employees.

What’s happening at ATECH shows how preparing Wisconsin teenagers to eventually fill workforce holes, especially amid the state’s dearth of skilled trade workers, can be a tall task.
ATECH lead teacher Paul Endter spends his lunch breaks and free time trying to grow local support for the school and get more students interested.

“I continue to tell people we’re the best-kept secret in the Fox Valley, and that’s not by design,” Endter said. “I wish I had more people who wanted to get involved.”

Born from industry needs

In the early 2010s, Jared Bailin, CEO of Appleton-based Eagle Performance Plastics, was struggling to find enough advanced manufacturing workers. The plastic manufacturing leader thought introducing high schoolers to the jobs would help.

He took the idea to Greg Hartjes, who was principal of Appleton West High School at the time. Hartjes is now the school district’s superintendent and has always worried about students who don’t mesh with traditional high school education structure — students who, he says, “perhaps didn’t want to sit in English class and read Shakespeare,” but rather wanted “their hands in the work that they were doing.”

Together, they built ATECH, a tuition-free charter school inside Appleton West that aims to prepare students for manufacturing jobs. They secured state grants to fund the launch, and Appleton voters approved a district referendum that put $2.4 million toward renovating labs and classroom spaces.

The school opened in the 2014-15 school year. Here’s how it works: Students can apply to the school at any point, but most enroll their freshman year. They choose to specialize in one of four growing industries: electronics and automated manufacturing, machining, mechanical design or welding.

At first, students take a small number of classes that introduce them to the basics of manufacturing alongside the traditional courses required of all high schoolers, such as language arts and math. Students gradually take on more courses aligned to their specialization, such as programming for electronics students or blueprint reading for machining students.

Beginning their junior year, students take free college classes that earn both high school and Fox Valley Technical College credit. The classes chip away at a certificate in their focus area, which can shave thousands off tuition for students who enroll in technical college after graduation. Some juniors and seniors can work for local employers as paid youth apprentices during part of the school day, earning money and gaining work experience.

“ATECH kids are kids that wanted to use their hands along with their brain in learning,” Hartjes said.

That’s the reason senior Izzy Chappell enrolled. On an early December morning, she dipped into one of the lab’s eight welding booths wearing a helmet to protect from the harsh UV rays and flying sparks. She put the finishing touches on a welded metal skull sculpture she entered in a regional SkillsUSA competition that night.

“Other classes are hard,” Chappell said. “This comes easy to me.”

Getting students excited a struggle

ATECH leaders hoped the school would be a magnet for students, but getting them interested has been a challenge.

The school debuted with 56 students. Enrollment has fluctuated a bit over the decade, never reaching the district’s goal of 120. In the 2024-25 school year — the most recent year with available state data — 68 students enrolled.

Leaders chalk the lower-than-desired enrollment up to several difficulties: The district doesn’t provide transportation to charter schools, meaning these students typically have to find their own way to school. A jump start toward a career simply doesn’t resonate with many teenagers as young as 14, who Endter said are more motivated by sports or where their friends go to school.

And most of all, ATECH leaders find many families still see college degrees as the gold standard. Despite growing investment in career and technical education programs nationwide and the critical need for skilled workers in Wisconsin, they say a stigma still plagues technical education, leading many to believe it’s for students who don’t perform well in school.

“I think a misconception often is that it’s not rigorous, and it’s not for students that have an aptitude or are intelligent,” Hartjes said. “That’s not the case. We’ve given kids an opportunity to really learn using both their hands and their head.”

When ATECH was brand new, a state grant helped the school afford TV commercials and mailers. That money is long gone. Nowadays, Endter visits nearby middle schools to talk to students about career education. They organize tours and career fairs, where ATECH leaders try to entice students with the spacious labs and high-tech equipment.

“It’s not for lack of trying, you know?” Endter said. “But again, as an incoming eighth grader, charter schools represent something different. For some kids, different is good. And for some kids, different is not. So many kids don’t know what could or should be the best pathway for them.”

Meeting workforce needs?

Sophomore Noah Siong enrolled in ATECH because his brother graduated from the school and went on to open his own car repair shop.

“That kind of opened the gateway to me,” Siong said. “It was like, ‘Oh, this stuff is pretty cool.’”