National volunteer initiative, SERVE 60™ and Esh, team up to “Make A Difference” during daylight saving weekend

SERVE 60 Volunteers are pictured with SERVE 60 Brand Ambassador, Tony Mancuso and Alternative rock singer, Esh (holding our youngest SERVE 60 volunteer, Theo).

SERVE 60™ and alternative rock singer, Esh, joined forces with The Volunteer Center of Greater Milwaukee on Saturday November 3rd to volunteer throughout numerous Milwaukee neighborhoods. Both organizations had annual volunteer events planned for the same weekend so they agreed to partner.

During Daylight Saving Time weekends, SERVE 60™ asks all Americans to donate the 60 minutes lost or gained to a nonprofit or perform community service. The Volunteer Center of Greater Milwaukee’s annual “Make A Difference Day” was also scheduled for Daylight Saving Time weekend.

Volunteers from both groups met on Saturday morning November 3rd at Washington Park Senior Center (4420 W. Vliet Street) for a kick off rally with free coffee and light breakfast snacks. The kick off rally also featured a moving and inspirational performance by local alternative rock singer and former American Idol contestant, Esh. The singer, Esh, is also an honorary Brand Ambassador for SERVE 60™.

After the program, all the volunteers including Esh and her team dispersed throughout Milwaukee neighborhoods to rake leaves, clean windows and prepare the homes of older adults for the upcoming winter months. Over 1000 volunteers completed work on close to 350 homes of older adults that had signed up for the program through Interfaith Milwaukee.

ABOUT: SERVE 60™ is a national grassroots initiative designed to increase service and volunteerism in America for at least 60 minutes at a time anytime throughout the year but especially during Daylight Saving Time Weekends when we ask all Americans to donate the 60 minutes lost or gained to a nonprofit or the community.

The SERVE 60™ website connects those who want to serve with those in need of volunteers. The website offers a searchable database of volunteer opportunities throughout the country by typing in your local zip code.

For more information about SERVE 60™ or to learn how you can become a part of the one hour volunteer movement, please visit their website at or contact their office at (414) 389-9906. You can also find SERVE 60™ on facebook and twitter @serve60