The announcement that YMCA (Young Men’s Christian Association) now will be known as ‘the Y’ raises the question of confusion about the public identity of YWCA (Young Women’s Christian Association), … [Read more...]
The YMCA unveils new brand strategy to further community impact
For the first time in 43 years, YMCA of the USA has unveiled a new brand strategy to increase understanding of the impact that YMCAs make in communities across the country. The YMCA has the unique … [Read more...]