When parents read the holiday classic, The Night before Christmas to their children, assuming of course this is a tradition that is still being followed, are they doing it from a classic picture book? … [Read more...]
The laws of consumer power in motion
By Cheryl Pearson-McNeil Let’s give a shout out to English mathematician Sir Isaac Newton who, way back in 1687, developed the Theories of Black Consumer Power. Well, ok, if you want to get … [Read more...]
Power watching
By Cheryl Pearson-McNeil Don’t you just love this time of year? The crispness of the air. Trees showing off their gorgeous fall colors. Our kids settling (hope springs eternal) into the still … [Read more...]
African Americans wield considerable consumer power
WASHINGTON, D.C.— African Americans’ buying power is expected to reach $1.1 trillion by 2015, according to ‘The State of the African American Consumer Report’, released last week, collaboratively by … [Read more...]