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  • May 9, 2025

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Nielsen Reports Untold Success Stories in the Black Community

September 25, 2015

By Freddie Allen Senior NNPA Washington Correspondent WASHINGTON (NNPA) Acquanetta Pierce Glass, president and CEO of Avance Communications in Detroit, Mich., used last year’s Nielsen report … [Read more...]

Popular Interests In This Article: Consumer Trends, Freddie Allen, Jacques DeGraff, Nielsen

Black Media slighted as spending power exceeds $1 trillion

September 28, 2013

By George E. Curry NNPA Editor-in-Chief WASHINGTON (NNPA) Although annual Black spending is projected to rise from its current $1 trillion to $1.3 trillion by 2017, advertisers allot only 3 … [Read more...]

Popular Interests In This Article: Cheryl Pearson-McNeil, Cloves Campbell, George Curry, Nielsen, NNPA

Power at your fingertips

March 9, 2013

By Cheryl Pearson-McNeil NNPA Columnist Did you know that tens of thousands of new products are introduced to consumer markets around the world every year? It could be a new flavor of ice … [Read more...]

Popular Interests In This Article: Cheryl Pearson-McNeil, Nielsen

How social are you?

December 29, 2012

By Cheryl Pearson-McNeil NNPA Columnist Channel surfing over the weekend, I stopped on a favorite old romantic comedy that was centered on a relationship that blossomed over emails. The movie … [Read more...]

Popular Interests In This Article: Cheryl Pearson-McNeil, Nielsen, Social Media

We’re more connected everyday

December 6, 2012

By Cheryl Pearson-McNeil I love this time of the year. Oh yes – the holidays, too – but, I am referring to the release of the newest Nielsen Cross-Platform Report. The latest edition is … [Read more...]

Popular Interests In This Article: Cheryl Pearson-McNeil, Cross-Platform Report, Nielsen

You matter, now more than ever!

October 19, 2012

By Cheryl Pearson-McNeil We’re getting down to the wire in this year’s race for the White House. In our digital world of sometimes dizzying 24/7 information overload, both political camps are … [Read more...]

Popular Interests In This Article: Cheryl Pearson-McNeil, Nielsen, Television Ads, Your Vote Counts

Nielsen Study: Black Media more ‘Relevant’ to Black consumers

October 6, 2012

By George E. Curry NNPA Editor-in-Chief WASHINGTON (NNPA) – Companies that fail to advertise with Black media are missing an opportunity to effectively reach nearly 43 million African … [Read more...]

Popular Interests In This Article: Black-Owned Media, Cloves Campbell Sr, Congressional Black Caucus, Dorothy R Leavell, George Curry, George E. Curry, Larry Waters, National Newspaper Publishers Association, Nielsen, Susan Whiting

How connected are you?

March 9, 2012

The rapid-fire, head-spinning way in which technology continues to evolve never ceases to amaze me. Nielsen recently released its Nielsen and NM Incite’s U.S. Digital Consumer Report, and in it … [Read more...]

Popular Interests In This Article: Cheryl Pearson-McNeil, Nielsen, Online Video, Smartphones, Social Network, Tablet Owners, VCR

Multi-devices = A multitasking success

January 14, 2012

By Cheryl Pearson-McNeil Whew! Is it me? Or is 2012 flying by already? I am a January baby, and I celebrate my born day at the beginning of the month. As soon as my birthday is over, I … [Read more...]

Popular Interests In This Article: Cheryl Pearson-McNeil, Computers, Gadgets, Nielsen, Television, Top Mobile Video Sites

New (Technological) Year!

December 30, 2011

The countdown is on. As we welcome a brand new shiny year, I’ve already been pouring through the magazine articles that promise me, “A New Year, A New You!” Here we go – again. Last year I was … [Read more...]

Popular Interests In This Article: Cheryl Pearson-McNeil, New Year, Nielsen, Smartphones, State of African American Consumer Report

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