By George E. Curry NNPA Editor-in-Chief WASHINGTON (NNPA) Although annual Black spending is projected to rise from its current $1 trillion to $1.3 trillion by 2017, advertisers allot only 3 … [Read more...]
Power at your fingertips
By Cheryl Pearson-McNeil NNPA Columnist Did you know that tens of thousands of new products are introduced to consumer markets around the world every year? It could be a new flavor of ice … [Read more...]
How social are you?
By Cheryl Pearson-McNeil NNPA Columnist Channel surfing over the weekend, I stopped on a favorite old romantic comedy that was centered on a relationship that blossomed over emails. The movie … [Read more...]
We’re more connected everyday
By Cheryl Pearson-McNeil I love this time of the year. Oh yes – the holidays, too – but, I am referring to the release of the newest Nielsen Cross-Platform Report. The latest edition is … [Read more...]
You matter, now more than ever!
By Cheryl Pearson-McNeil We’re getting down to the wire in this year’s race for the White House. In our digital world of sometimes dizzying 24/7 information overload, both political camps are … [Read more...]
How connected are you?
The rapid-fire, head-spinning way in which technology continues to evolve never ceases to amaze me. Nielsen recently released its Nielsen and NM Incite’s U.S. Digital Consumer Report, and in it … [Read more...]
Multi-devices = A multitasking success
By Cheryl Pearson-McNeil Whew! Is it me? Or is 2012 flying by already? I am a January baby, and I celebrate my born day at the beginning of the month. As soon as my birthday is over, I … [Read more...]
New (Technological) Year!
The countdown is on. As we welcome a brand new shiny year, I’ve already been pouring through the magazine articles that promise me, “A New Year, A New You!” Here we go – again. Last year I was … [Read more...]
An iHoliday, anyone?
When parents read the holiday classic, The Night before Christmas to their children, assuming of course this is a tradition that is still being followed, are they doing it from a classic picture book? … [Read more...]
The laws of consumer power in motion
By Cheryl Pearson-McNeil Let’s give a shout out to English mathematician Sir Isaac Newton who, way back in 1687, developed the Theories of Black Consumer Power. Well, ok, if you want to get … [Read more...]