Study: Wisconsin Trails Most States in College Affordability

The state ranked 46th in its share of public colleges considered affordable. As Wisconsin lawmakers spend less on higher education, some see tuition promise programs as part of the solution.

By Natalie Yahr
Wisconsin Watch

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Public college is less affordable in Wisconsin than in nearly every other state, according to a new analysis of 2022-23 school year data. The nonprofit National College Attainment Network, which advocates for college access, reports annually on each state’s “affordability gap” between the cost of college and what students and their families can pay.

The analysis included 28 Wisconsin colleges, finding that all of the state’s public four-year schools and nearly 90% of the technical colleges were unaffordable.

Just four states ranked lower than Wisconsin in the share of their colleges considered affordable: Delaware, New Hampshire, North Dakota and Rhode Island. Nationwide, nearly half (48%) of all public four-year colleges and more than a third (35%) of community or technical colleges were affordable, the report found.

“We saw (Wisconsin) stand out as particularly unaffordable as compared to our national average and to the other states in the region,” said report author Louisa Woodhouse, a senior associate for the organization.

To estimate what students could pay at each school, Woodhouse added up the average grants, loans and work study payments they receive, as reported in a federal database. She added that to an estimate of summer wages — based on full-time work at the state minimum wage — and an “expected family contribution” using average Pell grant awards.

Woodhouse compared those figures with each school’s published cost of attendance. That included tuition, fees and estimated costs of items like housing, food, books and transportation. She added a flat $300 for emergency expenses.

The report considers a college affordable if attendance and emergency expenses totaled less than income and aid.

The study included 13 Wisconsin public colleges or universities that grant bachelor’s degrees, as well as 15 of the state’s 16 technical colleges. It excluded Madison College, which belongs to the technical college system but is classified as a four-year school in federal data.

None of the four-year schools and just two technical colleges were affordable, Woodhouse found.

Wisconsin technical college students face an average affordability gap of $1,336, nearly triple the $486 national average, Woodhouse calculated.

Students at Wisconsin’s four-year schools experienced a $3,549 gap, more than twice the national average of $1,555.

Calling affordability and accessibility “cornerstones of our mission,” Universities of Wisconsin spokesperson Ethan Schuh noted that the system charges the lowest average tuition rates in the Upper Midwest.

“We recognize there can be affordability gaps,” Schuh said in an email, adding that the report’s “novel datasets and methodologies” might “unintentionally disadvantage universities with low tuition and limited aid,” like those in the UW system.

Schuh attributed cost issues raised in the report to broader national trends, which “underscore the need for continued investment in financial aid and student support.”

“While we are not immune to these challenges, we are actively working to address them,” Schuh said.

Wisconsin Technical College System spokesperson Katy Pettersen said the report “raises important concerns about affordability.” But she questioned whether the study’s methodology accurately evaluated the state’s tech colleges, where students often attend school part time while working full time. Many earn above minimum wage in Wisconsin’s competitive labor market, Pettersen said.

Meanwhile, Pettersen said, Wisconsin’s technical colleges work differently than counterparts in other states, making them hard to compare. Wisconsin’s tech colleges emphasize hands-on education in technology-intensive labs, while many community colleges elsewhere prioritize lower-cost classroom education, Pettersen said.

“We acknowledge that many students face unmet financial needs. Addressing these challenges is a priority, and we continue to explore ways to support students beyond tuition,” Petterson said in an email. “Affordability is a multifaceted issue, and while we recognize the challenges, we remain committed to providing high-value education and supporting students in every way we can.”

Shrinking state funding for higher education

Wisconsin college costs are partially the result of state and federal policy decisions. Like many of their Midwestern peers, Wisconsin’s public colleges rely heavily on tuition, Woodhouse said.

Wisconsin’s state government allocates nearly 17% less funding per full-time student than it did in 1980, according to the State Higher Education Executive Officers Association — a trend UW system leaders are closely watching.

Today, the state provides just 20% of the system’s budget, half the share it covered in 1985, Schuh said.

About 60% of university revenue now comes from tuition and fees, nearly triple the previous levels, Schuh added.

“This shift has placed a growing financial burden on students and families, limiting access to the same educational opportunities that have long defined Wisconsin’s public universities,” Schuh said.

Paying for college in Wisconsin could get more difficult in the coming years, Woodhouse said, pointing to recent federal cuts to food aid, Medicaid and other safety net programs. States often fill the gap in those services by diverting money from education.

Colleges, in turn, may raise tuition to patch budget holes, putting college further out of reach.

”That’s just another argument towards the importance of investing in higher education funding, both operational support for public institutions and also need-based aid in the years to come,” Woodhouse said.

Wisconsin tech college tuition over the last decade has risen no faster than inflation, Petterson said. At UW system campuses, tuition rose 4% to 5% this year, following a 10-year tuition freeze.

Political debates are swirling around the value of college, with Republicans increasingly asking whether pursuing a degree is worthwhile. Carole Trone, executive director of the Wisconsin-based Fair Opportunity Project, wants more bipartisan scrutiny of those high price tags.

“Are colleges doing everything they can do to keep the college costs down?” asked Trone, whose organization offers online counseling to help students nationwide apply to and pay for college.
Some studies show inflation-adjusted tuition rates have plateaued or even declined, Trone said, but rent and other living costs are soaring.

“The cost of college keeps going up because of all those other costs that, in some cases, are outside of a college’s control,” Trone said.

Meanwhile, federal aid doesn’t stretch as far as it used to. Federal Pell grant awards, for instance, have increased more slowly than inflation. In 1975, they covered more than three-quarters of the average cost to attend a public, four-year university, according to the National College Attainment Network. That’s compared to just one-third of average attendance costs today.

UW ‘promise’ aims to fill gap for higher-need students

A growing number of Wisconsin students are eligible to have their full tuition and fees covered with the help of “promise” programs, which pick up remaining costs after eligible students use federal financial aid and scholarships.

UW-Madison’s Bucky’s Tuition Promise, launched in 2018, helps students with household incomes of $65,000 or less. It covers most costs but excludes expenses like rent, groceries or textbooks.

The UW system expanded the program to other campuses in 2023 but cut it the next year due to budget woes.

The system resumed the program this fall with private funding: Madison-based student loan guarantor Ascendium Education Group will cover costs for students in households making $55,000 or less.

Until the program has stable funding, Woodhouse said, eligible students may hesitate to enroll in college for fear of being stuck with costs in future years.

Democratic state lawmakers want to allocate nearly $40 million to provide that stability. They introduced legislation on Thursday to extend the Wisconsin Tuition Promise program with state dollars, covering costs for students of all UW schools except UW-Madison whose families make $71,000 or less.

“Higher education powers Wisconsin and cost should not prevent students from families in every income bracket in Wisconsin from having the opportunity to earn a degree,” Senate Democratic Leader Dianne Hesselbein, D-Middleton, said in an emailed statement.

Schuh said the proposal would allow Wisconsin to compete as other states take steps to lower college costs.

“It would eliminate the affordability gap for thousands of students and restore the promise of higher education as a public good,” Schuh said. “It would ensure that the opportunities available to past generations remain accessible to all Wisconsinites today and into the future.”

Disclosure: Ascendium Education Group is a donor to Wisconsin Watch but has no control over its editorial decisions. A complete list of donors and funders, as well as donation acceptance policies, can be found on our funding page.

Natalie Yahr reports on pathways to success statewide for Wisconsin Watch, working in partnership with Open Campus. Email her at nyahr@wisconsinwatch.org