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  • August 16, 2025

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MPD Still Weighs Expanding use of Facial Recognition Technology

August 16, 2025

A woman holds a sign opposing the use of facial recognition technology by the Milwaukee Police Department. Others also expressed their opposition during a June 18 meeting of the Milwaukee Equal Rights Commission. (Photo by Devin Blake)

By Devin Blake

This story was originally published by Milwaukee Neighborhood News, Service where you can find other stories reporting on fifteen city neighborhoods in Milwaukee. Visit milwaukeenns.org.

The Milwaukee Police Department is still undecided about whether to expand its use of facial recognition technology, an MPD spokesperson said.

“We are in continued conversations with the public related to FRT (facial recognition technology) and have not made any decisions,” the spokesperson said.

MPD has been in discussions with the company Biometrica, which partners with police agencies and others to provide the technology.

Meanwhile, opposition to the technology continues to grow.

In July, the Milwaukee Equal Rights Commission unanimously passed a resolution opposing MPD’s use of facial recognition.

The Equal Rights Commission is a city body working to promote equality in the city’s institutions and the broader community.

Tony Snell, chair of the commission, sent a letter to Milwaukee Police Chief Jeffrey Norman urging him to reject the technology. Copies were also sent to the Milwaukee Common Council, Milwaukee Mayor Cavalier Johnson and the Milwaukee Fire and Police Commission.

The resolution cited the risk of error, which it said disproportionately affects historically marginalized groups, as a major reason for opposition.

The Equal Rights Commission’s overall goal is to help the city limit the risk of discrimination against people, Snell said.

The resolution also noted a lack of publicly available data on positive outcomes in other cities that have adopted the technology.

In May, 11 of the 15 members of the Milwaukee Common Council sent a letter to Norman opposing facial recognition, citing the risk of misidentification – particularly for people of color and women – and the potential for harm to the community’s trust in law enforcement.

Additional concerns raised in public testimony to the commission – by community members and civil groups – included the potential sharing of immigration-related data with federal agencies and the targeting of individuals and groups exercising their First Amendment rights.

The Milwaukee Police Department considers facial recognition technology a strong investigative tool. (Photo by Jonathan Aguilar / Milwaukee Neighborhood News Service / CatchLight Local)

What MPD says

MPD has consistently stated that a carefully developed policy could help reduce risks associated with facial recognition.

“Should MPD move forward with acquiring FRT, a policy will be drafted based upon best practices and public input,” a department spokesperson said.

Facial recognition technology is a potent investigation tool to quickly and effectively generate leads, said Heather Hough, MPD’s chief of staff, during the Equal Rights Commission public meeting about the technology.

But Hough emphasized facial recognition’s role as one tool among many used by MPD.

“The real work is in the human analysis and additional investigation by our detectives, by our officers,” Hough said.

She also presented case studies, including a March 2024 homicide, in which facial recognition from a neighboring jurisdiction helped identify suspects.

More recently, MPD said it used facial recognition to identify a suspect in a July 20 homicide on the North Side, after accessing footage from a residential camera near North 55th Street and West Custer Avenue.

What Biometrica says

Biometrica, the company MPD is considering partnering with, stressed how facial recognition’s potential errors can be reduced.

Kadambari Wade, Biometrica’s chief privacy officer, said the company is constantly evaluating and re-evaluating how it does its work, looking for ways to ensure it is more accurate.

She said she and her husband, Biometrica CEO Wyly Wade, are aware of concerns about racial bias and work to address them.

“Wyly is a white man from Texas. I’m a brown-skinned immigrant,” she said. Kadambari Wade said they want to make sure their services would work as well on her as they do on him.
Wade also denied any current or future plans to cooperate with U.S. Immigration and Customs Enforcement.

“We do not work with ICE. We do not work in immigration,” she said.

What’s next?

Since the passage of Wisconsin Act 12, the only official way to amend or reject MPD policy is by a vote of at least two-thirds of the Common Council, or 10 members.

However, council members cannot make any decision about it until MPD actually drafts its policy, often referred to as a “standard operating procedure.”

Ald. Peter Burgelis – one of four council members who did not sign onto the Common Council letter to Norman – said he is waiting to make a decision until he sees potential policy from MPD or an official piece of legislation considered by the city’s Public Safety and Health Committee.

Snell’s main concern is for MPD’s decision to be fair and just.

“Regardless … you want to be part of the process in order to eliminate, or to the extent possible, reduce risk of discrimination to people,” Snell said.

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Popular Interests In This Article: Biometrica, Devin Blake, Equal Rights Commission, Facial Recognition Technology, Milwaukee Police Department

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