• COVID-19 Resources
  • About
  • Subscribe
  • Promotions
  • Advertise
  • Contact Us
  • May 31, 2025

Milwaukee Courier Weekly Newspaper

"THE NEWSPAPER YOU CAN TRUST SINCE 1964"

  • News
  • Editorials
  • Education
  • Urban Business
  • Health
  • Religion
  • Upcoming Events
  • Classifieds

Share:

  • Click to share on Facebook (Opens in new window) Facebook
  • Tweet
  • Click to email a link to a friend (Opens in new window) Email
  • Click to print (Opens in new window) Print

City and Potawatomi Strike 12-year, $10 million Streetcar Sponsorship Agreement

October 21, 2017

By Danielle Miller

Milwaukee Mayor Tom Barrett and CEO of Potawatomi Hotel & Casino Rodney Ferguson announced an agreement between the City of Milwaukee and the Forest County Potawatomi Community, in which Potawatomi Hotel and Casino was the presenting sponsor of the city’s streetcar system on Oct. 6.

The streetcar system, currently under construction, is a deal worth $10 Million, which will be payable over 12 years. Both the City of Milwaukee and Potawatomi Hotel & Casino will sign a letter of intent over the next few weeks as well as a following contract.

“This is yet another important and exciting step for the City of Milwaukee and the streetcar,” said Mayor Tom Barrett. “We’re thrilled to have Potawatomi Hotel & Casino as our partner in moving Milwaukee forward.”

The streetcar system’s Phase 1 construction is intended to begin service in fall 2018, and then the Lakefront Line will follow along with the construction of The Couture development. The system will be called “The Hop,” which was chosen with the help of a community input panel during a branding process that was conducted in 2016.

“We are all about ‘building the excitement’,” said Potawatomi Hotel & Casino Chief Operating Officer Rodney Ferguson. “As Wisconsin’s most visited entertainment destination, we see the streetcar as just one more way to make Milwaukee an attractive place to live, work, play and do business. We are proud to have our brand aligned with The Hop streetcar brand.”

With a cost of $128 million, the project is being covered by federal funding, while the system operations will be funded by box revenue, fare, and sponsorships and advertising.

The project is still seeking additional sponsors and advertising partnerships.

Share:

  • Click to share on Facebook (Opens in new window) Facebook
  • Tweet
  • Click to email a link to a friend (Opens in new window) Email
  • Click to print (Opens in new window) Print

Popular Interests In This Article: Danielle Miller, Potawatomi Hotel & Casino, The Hop, Tom Barrett

Read More - Related Articles

  • Potawatomi Casino Hotel – Milwaukee Unveils Next Stage Of Its $190 Million Renovations
  • Electrify Your Drive – Win an All-Electric BMW i7 Car at Potawatomi Hotel & Casino
  • Electrify Your Drive – Win an All-Electric BMW i7 Car at Potawatomi Hotel & Casino
  • Play Hot Ride $400,000 and Win A Harley-Davidson Motorcycle this July at Potawatomi Hotel & Casino
  • Play the $400,000 Grand Slam Giveaway Thursdays in June at Potawatomi Hotel & Casino
Become Our Fan On Facebook
Find Us On Facebook


Follow Us On X
Follow Us On X

Editorials

Lakeshia Myers
Michelle Bryant
Dr. Kweku Akyirefi Amoasi formerly known as Dr. Ramel Smith

Journalists

Karen Stokes

Topics

Health Care & Wellness
Climate Change
Upcoming Events
Obituaries
Milwaukee NAACP

Politicians

David Crowley
Cavalier Johnson
Marcelia Nicholson
Governor Tony Evers
President Joe Biden
Vice President Kamala Harris
Former President Barack Obama
Gwen Moore
Milele A. Coggs
Spencer Coggs

Classifieds

Job Openings
Bid Requests
Req Proposals
Req Quotations
Apts For Rent

Contact Us

Milwaukee Courier
2003 W. Capitol Dr.
Milwaukee, WI 53206
Ph: 414.449.4860
Fax: 414.906.5383

Copyright © 2025 · Courier Communications | View Privacy Policy | Site built and maintained by Farrell Marketing Technology LLC
We use third-party advertising companies to serve ads when you visit our website. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here.