Ignacio H. Carrillo
CHICAGO, Ill. – Flowers Communications Group (FCG), a leader in multicultural communications, appoints Ignacio H. Carrillo as vice president. As the agency celebrates 20 years in business and five years of its FCG Latino practice, Carrillo continues to strengthen the firm’s Hispanic marketing communications efforts and expand its depth in the social media and creative sectors.
Carrillo, a seasoned communicator with years of experience in general market and multicultural markets, has previously held senior-level posts at the Experiencia Agency, Weber Shandwick/Axis, and The Jeffrey Group. He has delivered counsel and expertise in top US Hispanic and Latin American markets across a comprehensive range of consumer categories, including QSR, beverages, sports apparel, and telecommunications, and has led programs for major corporations and brands, including McDonald’s, US Army, AT&T, Adidas, Diageo, and many others.
“Ignacio is smart, energetic, and results driven. More importantly, he is passionate about the Hispanic consumer market and understands how to create programs that make the connection,” said FCG president, Rashada Whitehead. “His considerable experience and consumer-centric approach through social media, live engagement and non-traditional public relations are timely and relevant. We are thrilled that he joined our leadership team.”
As a part of his duties at FCG, Carrillo also oversees the MillerCoors account. “We are very excited about the opportunity of working with Ignacio (Carrillo),” said Larry Waters, VP of multicultural relations at MillerCoors. “He brings such a wealth of experience and expertise.
We are looking forward to his thought leadership on our signature programs, specifically as we grow our reach in the Hispanic market and tap into new social media channels.”
Prior to joining FCG, Carrillo was consulting for agencies like Fleishman-Hillard and Schwartz Communications among others. During this time he developed and managed new business development plans, social media campaigns, and experiential consulting strategies. “I am very excited to contribute to the continued success of FCG,” said Carrillo. “It’s a crucial moment in the evolution of multicultural communications. With recent U.S. Census numbers confirming the exponential growth of the multicultural population, the buying power is at an all-time high. It’s key we leverage consumer insights, social media tools, and innovative creative to continue to drive our clients’ business forward.”
Carrillo will be instrumental in the growth and expansion of FCG’s Latino and social media practice groups. He will lead a team of his FCG colleagues working to expand the agency’s US Hispanic and digital media practice, including Tony Balasandiran, Juan Alvarez, Harvey Henao, Ebonne Just, Paris Tyler, Daisy Garcia, and Chevonne Collins.