Agency celebrates 20 years of leadership in multicultural marketing communications
Rashada Whitehead newly appointed president of Flowers Group is pictured with D. Michelle Flowers-Welch (seated), founder and CEO of Flowers Groups. (Photo courtesy of Flowers Communications Group)
Flowers Communications Group (FCG) this week announced an evolution in its agency’s leadership, naming Rashada Whitehead president. Whitehead, who rejoined the agency in 2008 as its first appointed managing director, has quickly leveraged the company’s equity in the marketplace, making it poised for tremendous growth.
At a time when many small to mid-sized agencies are finding a benefit in mergers and acquisitions, the Chicagobased multicultural communications firm is choosing to remain independent in its mission to provide quality public relations and integrated marketing services to its vibrant and growing roster of client partners.
“This is an incredible time in the history of our agency and the industry as a whole,” says Flowers Communications Group founder and CEO, D. Michelle Flowers Welch. “When I started the company 20 years ago, it was my vision to create a legacy of leadership that filled a void in the marketplace.
FCG was among the pioneers in multicultural communications. As we look at the demographic shift in America, there is now a tremendous demand for multicultural communications experts. Rashada is a proven leader whose diverse skill set is an imperative for the next generation of PR practitioners. Her results-oriented approach, client-service focus and operational expertise will serve us well. I am extremely proud to have her lead FCG into our next 20 years.”
2011 marks the 20th year anniversary of FCG which focuses on African-American and Hispanic consumer markets, but is quickly expanding its capabilities to service other consumer segments.
“I count it nothing short of a privilege to be a part of such an exciting time at such a great company,” says Whitehead. “As we look ahead, FCG is in a unique position to be the catalyst for forging meaningful alliances, developing compelling creative and presenting public relations solutions that connect with our core targets. This is our opportunity to reaffirm our commitment and promise of excellence to our people, our partners, our industry and our communities.”
As president, Whitehead will be responsible for leading the firm into its next phase of thought leadership.
The announcement of her promotion is just the first of a series of exciting changes the agency is unveiling over the next year, in celebration of its 20th anniversary.