The announcement that YMCA (Young Men’s Christian Association) now will be known as ‘the Y’ raises the question of confusion about the public identity of YWCA (Young Women’s Christian Association), also known as ‘the Y.’ By way of background, YMCA and YWCA are separately incorporated and each established in the United States more than 150 [...]

For the first time in 43 years, YMCA of the USA has unveiled a new brand strategy to increase understanding of the impact that YMCAs make in communities across the country. The YMCA has the unique capacity to address many of the challenges facing the nation today. Through its new brand strategy and framework, the [...]