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The rapid-fire, head-spinning way in which technology continues to evolve never ceases to amaze me. Nielsen recently released its Nielsen and NM Incite’s U.S. Digital Consumer Report, and in it provides a deeper dive into Generation Y – also known as Generation Next, the Millennials, the NET Generation or Boomer Kids. Depending on your information source, these young people were born between 1980 and 2002, making them between 10 and 34 years-old.
They are generally well-rounded culturally, having been exposed to diversity all their lives and, are accustomed to “playing well …