The rapid-fire, head-spinning way in which technology continues to evolve never ceases to amaze me. Nielsen recently released its Nielsen and NM Incite’s U.S. Digital Consumer Report, and in it provides a deeper dive into Generation Y – also known as Generation Next, the Millennials, the NET Generation or Boomer Kids. Depending on your information [...]

By Cheryl Pearson-McNeil Whew! Is it me? Or is 2012 flying by already? I am a January baby, and I celebrate my born day at the beginning of the month. As soon as my birthday is over, I sometimes feel like its July already, mainly because I am a busy lady and the days just [...]

The countdown is on. As we welcome a brand new shiny year, I’ve already been pouring through the magazine articles that promise me, “A New Year, A New You!” Here we go – again. Last year I was convinced that if Jennifer Hudson could lose weight through Weight Watchers, then I could too. And of [...]

When parents read the holiday classic, The Night before Christmas to their children, assuming of course this is a tradition that is still being followed, are they doing it from a classic picture book? Or from an electronic device that ensures “visions of sugarplums” are literally dancing in full color across a tablet’s screen? Do [...]

By Cheryl Pearson-McNeil Let’s give a shout out to English mathematician Sir Isaac Newton who, way back in 1687, developed the Theories of Black Consumer Power. Well, ok, if you want to get technical about it he didn’t name it that. He named it The Three Laws of Motion. But wow, do they explain a [...]

By Cheryl Pearson-McNeil Don’t you just love this time of year? The crispness of the air. Trees showing off their gorgeous fall colors. Our kids settling (hope springs eternal) into the still kinda’ new school year. And, the deluge of new Fall TV shows still rolling out. So little time and so many guilty TV [...]

WASHINGTON, D.C.— African Americans’ buying power is expected to reach $1.1 trillion by 2015, according to ‘The State of the African American Consumer Report’, released last week, collaboratively by Nielsen, a leading global provider of insights and analytics into what consumers watch and buy, and The National Newspaper Publishers Association (NNPA), a federation of more [...]