By Cheryl Pearson-McNeil NNPA Columnist Did you know that tens of thousands of new products are introduced to consumer markets around the world every year? It could be a new flavor of ice cream, a fancy new electronic gadget or the latest shade of red lipstick that not only moisturizes, but practically stays on for [...]

By Cheryl Pearson-McNeil NNPA Columnist Channel surfing over the weekend, I stopped on a favorite old romantic comedy that was centered on a relationship that blossomed over emails. The movie isn’t even all that old, yet its premise now seems almost ancient. Because as we all know, in today’s world, there is a plethora of [...]

By Cheryl Pearson-McNeil I love this time of the year. Oh yes – the holidays, too – but, I am referring to the release of the newest Nielsen Cross-Platform Report. The latest edition is called A New Connected Community, analyzing the constant shifting in how and where consumers watch our content. I love the idea [...]

By Cheryl Pearson-McNeil We’re getting down to the wire in this year’s race for the White House. In our digital world of sometimes dizzying 24/7 information overload, both political camps are relying heavily on media in its plethora of forms to reach you and influence your vote. As we draw closer to November 6, you [...]

By George E. Curry NNPA Editor-in-Chief WASHINGTON (NNPA) – Companies that fail to advertise with Black media are missing an opportunity to effectively reach nearly 43 million African Americans whose $967 billion annual buying power is projected to exceed $1 trillion in three years, according to the new study released by Nielsen and the National [...]

The rapid-fire, head-spinning way in which technology continues to evolve never ceases to amaze me. Nielsen recently released its Nielsen and NM Incite’s U.S. Digital Consumer Report, and in it provides a deeper dive into Generation Y – also known as Generation Next, the Millennials, the NET Generation or Boomer Kids. Depending on your information [...]

By Cheryl Pearson-McNeil Whew! Is it me? Or is 2012 flying by already? I am a January baby, and I celebrate my born day at the beginning of the month. As soon as my birthday is over, I sometimes feel like its July already, mainly because I am a busy lady and the days just [...]

The countdown is on. As we welcome a brand new shiny year, I’ve already been pouring through the magazine articles that promise me, “A New Year, A New You!” Here we go – again. Last year I was convinced that if Jennifer Hudson could lose weight through Weight Watchers, then I could too. And of [...]

When parents read the holiday classic, The Night before Christmas to their children, assuming of course this is a tradition that is still being followed, are they doing it from a classic picture book? Or from an electronic device that ensures “visions of sugarplums” are literally dancing in full color across a tablet’s screen? Do [...]

By Cheryl Pearson-McNeil Let’s give a shout out to English mathematician Sir Isaac Newton who, way back in 1687, developed the Theories of Black Consumer Power. Well, ok, if you want to get technical about it he didn’t name it that. He named it The Three Laws of Motion. But wow, do they explain a [...]