African Americans wield considerable consumer power

National Newspaper Publishers Association (NNPA) members attended the press conference held recently in Washington, DC to where The State of the African-American Consumer Report was released by Nielsen and the NNPA. This fi rst ever report was a collaborative effort between Nielsen and the NNPA. Among those announcing the release were Cheryl Pearson-McNeil (4th from left), senior vice president Public Affairs and Government Relations at Nielsen; Susan Whiting, Vice Chair of Nielsen holding the report; and Cloves Campbell, NNPA chair (7th from right holding report).

WASHINGTON, D.C.— African Americans’ buying power is expected to reach $1.1 trillion by 2015, according to ‘The State of the African American Consumer Report’, released last week, collaboratively by … [Read more...]