Free MCTS service provided by Miller Lite and Beer Capitol Distributing
The Original Lite Beer and Beer Capitol Distributing are once again teaming up with Milwaukee County Transit System (MCTS) to offer Miller Lite Free Rides on St. Patrick’s Day.
Miller Lite Free rides are available on all MCTS bus routes Monday, March 17, beginning at 6 p.m. until the end of regular service.
“When people make Miller Time a part of their St. Patrick’s Day celebration, we hope they plan ahead for a safe ride home with Miller Lite Free Rides,” said Diane Wagner, MillerCoors responsibility commerce manager.
Miller Lite and MCTS have provided safe, alternative transportation on St. Patrick’s Day in Milwaukee over the past 21 years for nearly 750,000 people.
The program has gained the support of local and state law enforcement, elected officials and the Wisconsin Department of Transportation.
Miller Lite Free Rides will also be provided during St. Patrick’s Day celebrations in the Twin Cities.
“Taking a ride on an MCTS bus is a safe, convenient and fun way to celebrate St. Patrick’s Day,” said Jacqueline Janz, Chief Marketing Officer for MCTS.
“Thanks to Miller Lite, people can choose to leave the keys at home and count on Miller Lite Free Rides to get them and their friends around safely.”
“We’re proud to once again partner with Miller Lite and MCTS on this longstanding St. Patrick’s Day tradition in Milwaukee,” said Aldo Madrigrano, Chief Executive Officer for Beer Capitol Distributing.
“We want people to have a great time celebrating St. Patrick’s Day but do so responsibly.
Miller Lite Free Rides is an easy and safe alternative to driving.”
People can visit www.MillerLiteFreeRides.com for route and schedule information, call 1-800-FREE-RIDES (1-800-373-3743) or text “FREERIDES” to 90464.